Examples of Services
I have 10+ years of copywriting and content editing experience working both in-house and on a consulting basis, and on a wide variety of subject matters.
Technical Editing
- Interview directly or review info. provided by subject matter experts and translate their complex technical concepts into easy-to-understand language
- Copyedit and proofread existing documents for simpler comprehension while conforming to corporate style guides
Work example → Wrote script dialogue used in video narration for internal IT training at an international technology firm
Work example → Copyedited 15,000-word engineering proposals and associated documentation for an international architecture/engineering firm
Business Content Editing
- Copyedit and proofread website content
- Generate unique and SEO-optimized website content (copywriting)
- Edit or create social media content that matches company brand and maximizes interaction and page views
Work example → Copyedited and added keywords to a 1,100-word SEO blog post for a small business tile showroom that improved their Google search results ranking and resulted in 3x as many unique client contacts
Work example → Drafted entirely new copy for a San Francisco-based small business during a site-wide refresh and rebranding effort
Business Consultation
- Prepare, copy edit, and/or proofread marketing plans, executive summaries, resumes, etc. for small businesses applying for loan applications or other financial sponsorship
Work example → Copyedited and proofread a 1,200-word executive summary for a Seattle cafe start-up that was successfully used in its search for financial sponsors.
Sheila Loesch 